SALESFORCE DATA CLOUD
Consolidate and integrate data from Salesforce and external sources into Data Cloud. Once ingested, this data can be leveraged to create audience segments, driving personalised experiences and deeper engagement.
KEY FEATURES
Data Cloud is built to scale based on your business needs, allowing you to bundle features as needed. Here are its key features:
Advanced Data Analytics
Leverage tools like Tableau and Marketing Cloud Intelligence to analyse your data, uncover insights, and make informed decisions.
Multidimensional Insights
The insights feature enables you to define and calculate complex metrics across your entire digital ecosystem in Data Cloud.
Data Activation
Seamlessly activate data from any department or source within your organisation, ensuring all teams work with consistent, actionable information.
High-Scale Data Ingestion
With its robust data ingestion capabilities, Data Cloud captures and consolidates data from any source, enabling high-volume processing at scale.
Unified Customer Profiles
Data Cloud connects identities, engagement data, customer orders, loyalty information, and marketing journeys to create comprehensive profiles across all touchpoints.
Smart Audience Segmentation
Build precise audience segments using advanced filtering and insights, allowing for more personalised engagement and marketing strategies.
Einstein Studio
for AI
Einstein Studio serves as your AI hub within Data Cloud, enhancing business intelligence by using AI to uncover, highlight, and visualise inferences within your data.
Customer 360
Data Model
During data mapping, your preserved data source schema is aligned with the Customer 360 Data Model, an adaptable and extensible framework.
Top Benefits of Salesforce DATA Cloud
With Salesforce Data Cloud, you can ingest, harmonise, unify, and analyse both streaming and batch data. Below are some of the benefits from using this platform:
Enhanced Targeting and Personalisation
Leverage enriched customer profiles and behavioral data to create targeted marketing campaigns, personalised recommendations, and tailored messaging, driving higher customer engagement and conversion rates.
Optimised Sales and Marketing Strategies
Use Salesforce Data Cloud to analyse customer behavior, track campaign effectiveness, and identify high-value leads, enabling smarter resource allocation, optimised sales pipelines, and efficient marketing spending.
Automation and Productivity Gains
Automate repetitive tasks like data synchronisation, updates, and reporting to boost productivity, reduce manual errors, and free up resources for strategic activities, enhancing operational efficiency.
Predictive Analytics and Proactive Decision-Making
Utilise predictive analytics to forecast trends, identify risks and opportunities, and make proactive decisions, optimising inventory management, anticipating customer needs, and driving efficiency for maximum ROI.
Streamlining Structures and Improving Processes
At Ribbonfish, we come up with innovative ways to develop and evolve the Salesforce platform to address the big challenges in your organisation.
THE PROBLEM
Springer Nature acquired a significant portion of Macmillan Science and Education (MSE), along with its internal systems. MSE’s diverse range of systems, built on various technologies, required a supplier with extensive technical expertise and deep knowledge of publishing solutions, including functionality, data management, and processes.
THE SOLUTION
Building on successful partnerships from previous projects, Ribbonfish was engaged to provide comprehensive support services for MSE. These services included process alignment, creation of run books and technical documentation, problem diagnosis, incident and problem management, service level management, and request fulfillment.
THE OUTCOME
Ribbonfish’s deep expertise in publishing processes, data, and applications has proven invaluable, enabling rapid issue identification and swift resolutions within service level agreements. Initially contracted for two years, the partnership has continued to thrive. Beyond support services, Ribbonfish has fostered a proactive partnership with the business, optimising existing systems and providing consultancy services.
“I’ve known Ribbonfish and used their Level 2 and Level 3 support services for 3 years and have found them reliable, knowledgeable and great to work with. We asked them to help us support numerous applications across a breadth of technical platforms and diverse functional areas; they took this challenge on and have been consistently delivering a very good service at an affordable cost. I would highly recommend them if you need help in running your L2/L3 support service, allowing you time to focus on other value-add initiatives for your business.”
– Tom Duke, Head of Editorial, Production & Customer Engagement Solutions
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