SALESFORCE MARKETING CLOUD

In today’s digital world, managing marketing campaigns requires more than creativity. It demands data, personalisation, and automation. Salesforce Marketing Cloud meets these needs by offering tools to create, execute, and optimise marketing campaigns.

KEY FEATURES

Salesforce Marketing Cloud supports multiple channels, including email and social media, helping businesses engage customers in a personalised way. It is primarily used for:



Email Marketing

Salesforce Marketing Cloud allows businesses to create, send, and manage personalised email campaigns. It allows organisations to reach the right audience at the right time.



Customer Journey Management

This feature enables organisations to design and automate detailed customer journeys. It maps out each stage of the customer lifecycle, from awareness to post-purchase.



Social Media Marketing

The platform manages social media campaigns across channels. It allows for scheduling posts, tracking interactions, and engaging in real time.



Advertising

Businesses can run and optimise ads on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Features include precise audience targeting, creative development, and budget management.



Mobile Marketing

Salesforce Marketing Cloud designs and executes mobile campaigns that deliver timely, relevant content, enhancing user engagement through a personal communication channel.



Data Management and Analytics

It possesses powerful analytics and reporting tools that offer insights into customer behavior and campaign performance, thereby allowing businesses to segment audiences and optimise strategies.



Content Creation

Salesforce Marketing Cloud supports creating and managing diverse content types. It provides tools for designing engaging content, ensuring a cohesive brand presence across channels.



Automation

It automates repetitive tasks like data imports, audience segmentation, and campaign scheduling. This reduces manual effort, minimises errors, and boosts operational efficiency.

Top Benefits of Salesforce Marketing Cloud

Salesforce Marketing Cloud is a powerful tool for enhancing marketing strategies and achieving better results. Here’s why it’s essential:

Personalised Customer Engagement

By leveraging customer data, companies can deliver targeted messages that resonate with their audience, enhancing their overall experience with their brands.

Multi-Channel Reach

It supports multiple channels, including email, social media, and mobile. This ensures that you can engage customers across various touchpoints, meeting them wherever they are.

Automation and Efficiency

Automation saves time and reduces the risk of human error, allowing you to focus on strategic initiatives. As a result, you enhance operational efficiency and ensure consistent execution of your marketing campaigns.

Data-Driven Insights

This data-driven approach enables you to continuously refine your marketing efforts and achieve better results over time. By analysing data trends and performance metrics, you identify what works and make the right adjustments.

INTRODUCING THE SALESFORCE CRM ACCELERATOR

At Ribbonfish, we come up with innovative ways to develop and evolve the Salesforce platform to address the big challenges in your organisation.



THE PROBLEM

Our work with publishers has helped us to identify key issues that they face. These include:

1. Disparate sources of customer data – from customers to adopters and media

2. Legacy platforms that are aging, unintuitive, slow, unreliable and unsupported

3. Lack of customer intelligence, history and pipeline



THE SOLUTION

The Salesforce CRM Accelerator is our unique end-to-end publishing CRM solution to help academic publishers get started with improving the structure and quality of their customer data.

It unifies marketing, sales, and publicity data onto one platform, thereby promoting collaboration.



THE OUTCOME

The Accelerator provided the teams at PUP, BUP, and The MIT Press with a system that was able to perform the functions most needed by the Sales and Marketing teams.

1. Princeton University Press was able to work collaboratively across marketing, sales and publicity. They broke the cycle of working in silos and became much more efficient as an organisation.

2. Bristol University Press was able to build their market intelligence and market research and create a 360-degree view of their individual customers detailing their requirements and needs.

3. MIT Press was able to track campaigns, adoptions and subscriptions, and pivot to becoming more customer-centric through access to good quality data and insights, thereby allowing better segmentation/targeting and promotion.

“We were fortunate to partner with Ribbonfish, a publishing-accelerated Salesforce implementer, who helped us to quickly realise the benefits of working in these systems with their publishing acumen, kindness, and excellent project management / tech skillset.”

– Katie Hope, Sales and Marketing Director

News and Media