Dedupe Done Right
Say goodbye to duplicate chaos in Salesforce. Ribbonfish’s Deduplication Service helps you merge duplicate records at scale — without losing control, risking bad merges or relying solely on rigid native Salesforce tools.
Why It Matters
When your Salesforce is full of duplicate accounts, contacts, or leads, you’re not just facing messy data. You’re risking:
Misleading reports & forecasts
Missed opportunities and poor segmentation
Broken integrations (hello, SAP errors)
Damaged customer relationships
Wasted time manually cleaning what should be automated
Sound familiar? You’re not alone. Most of our clients come to us during a duplication crisis — and we get them squeaky clean fast.
Introducing Dedupe Done Right
Unlike off-the-shelf tools or native Salesforce options, Ribbonfish offers a fully managed deduplication process — with human oversight, tailored logic, and technical firepower.
Human-in-the-loop safety
We bring in a Ribbonfish expert to guide the process, adding a layer of human logic to ensure every merge is safe and intentional.
Custom business logic
Want to merge based on Master IDs, Email domains, or other complex rules? We tailor the logic to fit your world — not the other way around.
Pre-merge review & post-merge reporting
Get total transparency. See exactly what’s going to happen before anything is merged. Full audit trail included.
Scalable & fast
We use a combination of Salesforce-native Duplicate & Matching Rules, custom scripts, and our consulting experience to handle large volumes in weeks not months.
Supports all standard objects
Contacts, Leads, Accounts, Cases — we’ve got them covered. Got custom objects? Let’s talk.
How it Works
Step 1: Diagnosis & Discovery
We speak to end users, look at your existing setup, and understand your business rules and merge challenges.
Step 2: Logic Design & Setup
We build and refine duplicate and matching rules, and add our custom script to capture your business logic — Master record selection, custom flags, etc.
Step 3: Review & Execute
You review merges in advance, choose auto vs manual where needed, and then we handle the cleanup — fast.
Step 4: Track & Optimise
Get post-merge reports, visibility of what was done, and a roadmap for future clean-ups (yes, we can do yearly health checks too).
Real Results
Still not convinced? Learn how a global publisher restored CRM data quality through our Deduplication Service.
The Challenge
Like many growing organizations, the publisher found that success came with an unintended side effect – duplicate data chaos. It was more than just an annoyance; it was actively disrupting the business.
The Solution
Ribbonfish deployed its Deduplication Service to carry out the cleanup with speed and accuracy. The solution combined smart technology with expert oversight, embodying the plan laid out in the approach.
The Results
The initiative identified and merged thousands of duplicate records. Every key customer has one consolidated account record, and each contact is attached to the right account.
“Wow, they took logic unique to us and applied it to technology in a way I never thought was possible. See you next year for the health check!”
“We had 100s of records that looked the same and this process finally let us fix them, safely and in bulk.”
Who This Is For
This service is ideal for:
Salesforce orgs with thousands of duplicate records
Teams facing integration issues (e.g. SAP errors from bad data)
Sales or Marketing Ops teams suffering from reporting chaos
Anyone about to start a big project and wants clean data first
Want the Technical Stuff?
Yes, we use Salesforce Duplicate and Matching Rules.
Yes, we layer in custom scripts for advanced control based on your needs.
Yes, we support standard and custom objects.
Yes, we handle big data volumes.
But more importantly: You get a real person, applying logic you trust, with a transparent and controlled process.
READY TO GO?
Get in touch with our team now to book a demo!