Case Study
Ending Duplicate Chaos: How a Global Publisher Restored CRM Data QualityA global publisher’s Salesforce had become cluttered with duplicate Accounts and Contacts — creating chaos for both IT and business teams.
Redundant customer records were causing integration errors with the publisher’s SAP system, skewing reports, and frustrating users. The organization needed to act fast to regain control of their data and restore confidence in their CRM.
They partnered with Ribbonfish to tackle the issue head-on using a consultative deduplication service for Salesforce.
Ribbonfish’s approach was both high-tech and human-centric, combining custom merge logic with expert, human-in-the-loop oversight and a pre-merge review process.
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In a matter of weeks, thousands of duplicate records were safely merged or eliminated with precision. The results were immediate and tangible- clean and reliable Salesforce data, error-free integrations with SAP, accurate reporting, and a renewed trust in the CRM from end-users and leadership alike.
The Challenge
Duplicate chaos
Integration errors with SAP
Reporting headaches
Manual cleanup pain
Lost confidence in CRM data
The Approach
The Approach
Collaborative discovery
Defining the rules
Pre-merge validation
Phased and safe execution
The Outcomes
Zero integration errors
Data quality metrics soared
Faster, confident reporting
Better customer relationships
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