Case Study
Marketing Agency Produces Dynamic Product Flyers and CatalogsThe marketing agency adopted DocGen as a solution to automate and speed up the creation of product collateral.
A marketing team specializing in product marketing for retail brands found itself overwhelmed when producing print and PDF collateral for clients. The agency often needed to create one-page product flyers, spec sheets, and multi-page catalogs showcasing dozens of products.
Previously, the team handled this by manually inserting product images and copying text (like product names, descriptions, and prices) into InDesign or Word templates. This process was extremely time-intensive and had to be repeated for each product or each catalog update.
As the agency took on more clients, the volume of collateral grew. As such, they needed a way to dynamically generate product marketing materials that would automatically incorporate the latest product data and maintain a uniform look, without starting from scratch each time.
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“Using DocGen has revolutionized how we produce marketing material. What used to be a painstaking manual layout process is now practically instant. Our team get great collateral faster than ever, and can’t ever imagine going back to the old way.”
The Challenge
The manual approach slowed delivery times and pulled creative talent away from higher-value strategic work
Growing client demands increased workload, making the existing process unsustainable
The Solution
DocGen automated the creation of product collateral, pulling structured product data directly from Salesforce
Pre-designed DocGen templates ensured all generated documents were brand-compliant and client-ready
The Outcomes
90% savings in time
Increased capacity
Error reduction and data accuracy
Consistent branding
Faster turnaround and higher client satisfaction
Empower your team to create dynamic product marketing materials.
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